Monday, 9 February 2015

For Excellence in Travel - Sandra Skelton and her team now bring a full service offering to Depth Travel

As I have regularly mentioned in this blog it truly is a global economy now. In developing the Depth Industries companies we have been focused on providing the services and resources that allows our clients to “Be Global”. That means to act with a global market and competitive landscape mindset. 
To do international business successfully you simply must travel. As with all business, at the end of the day relationships are what matter and drives decision making. While modern technology with video conferencing is good it’s just not the same as meeting in person. 
To meet our clients needs to travel, last year we launched Depth Travel initially as an online travel agency. Now this business is making a quantum leap. 

Sandra Skelton - Managing Director - Depth Travel
I am excited and proud to announce that Sandra Skelton, my friend and ex-wife, has decided to have her successful travel agency, Skelton Travel, re-brand to Depth Travel. This enables Depth Travel to immediately go "full service" with both traditional service plus our online channel.
Sandra and her team are renowned for their personalised service, expertise and experience and this of course will continue and is complimented with Depth Travel's amazing Click>Go>Save online booking engine. So no matter how you like to make your travel arrangements, whether business or personal, Depth Travel can help with a highly professional service.
We are IATA agents and part of the Helloworld travel agency group so our buying power and network is strong.
For a sources of inspiration and ideas for some incredible journeys and travel experiences we invite you to visit the new Depth Travel website, follow us on social media, follow Sandra’s new travel blog called “The Pointy End” or subscribe to our YouTube channel to hear some of the segments +Sandra Skelton does on Brisbane radio with 4BC and the ABC.
We really hope you might contact Depth Travel next time you need to make some travel arrangements.
Thanks for your support!
All for now

Saturday, 10 January 2015

Plunging oil prices cause a surge in the shipping oil tanker market

There are winners and losers with the 48%+ drop in oil prices in recent times. The Shipping Industry is one winner as it is not only benefiting from lower operational costs but the oil tanker market is enjoying boom times but not from a growing transportation task.

Oil is in contango so traders and energy companies are buying and storing now in expectation of profiting from higher prices later this year. Land based storage is reaching capacity so the industry is switching to floating storage hence the surge in demand for oil tankers. In the next few months as much as 60 million barrels could soon be held in storage at sea.

Current charter rates for crude tankers is now US$35000/day and rising rapidly. This is the highest the tanker market has been since 2010. The shipping term for this practice is vessels going "Dark". This means that they effectively leave the transportation trade and instead enter the contango trade whereby they sit at anchorage brimming with oil waiting for the price to rise and then discharge their cargo.

The worlds largest oil tanker, "TI Europe", which has a capacity of 3.2 million barrels and is 380m long has gone "dark" and is off the coast of Singapore now. It was chartered by a Chinese oil trader who is waiting for the perfect time to sell her cargo.


Some forecasters believe the contango oil trade could ultimately see as much as 100 million barrels being stored at sea.

In the long term as alternative energies are favored and countries like the USA are self-sufficient for their energy needs, I wonder what the tanker market will look like then? 

We will we still see goliath vessels like the TI Europe operating or will they go the way of the dinosaurs?

All for now,

+Brad Skelton 

Friday, 10 October 2014

Tech like smartwatches will drive increased need for speed in supply chains

Instant gratification is not just a wish it's a hardwired expectation of the Millennials that are gradually moving into influential positions in commerce. So what will be their future demands on shipping and logistics providers regardless of the mode of transport? Road, rail, air or sea?

Smartphones, and more recently smartwatches, are already changing the way business is done radically as they enable users to immediately order the goods and services they need. Lets take this one step further though and consider intuitive, automated ordering particularly via smartwatches? As it is wearable devices can track your heart rate, steps taken in a day and your sleeping patterns so it stands to reason they will eventually be able to do far more than this and anticipate what goods the wearer needs and then locate them for an immediate rapid response delivery by the local logistics provider.


So while this technology will have less of an impact on large shipments of whole containers and the like, if Depth Logistics had a courier division delivering small parcels and satchels our team would be working on a rapid response delivery system to cater for this inevitable supply chain need.
As consumers can already easily check prices, from the very same devices, sellers are being forced to organically aligning pricing to stay competitive. Therefore in my opinion the competitive battleground will inevitably switch to the speed of service or delivery as the deal clincher.
Exciting times ahead!
All for now,

Wednesday, 1 October 2014

Incredible footage of two container ships colliding in the Suez Canal 2 days ago!

If you ever think marine insurance these days is unnecessary then watch this

Two days ago the "Colombo Express" and "Maersk Tanjong" collided in the Suez Canal causing the loss of eight containers and serious delays in the southbound convoy through the canal.



As yet no cause has been reported and it is believed nobody was hurt. Only one container has been recovered so far.
Accidents do happen so contact my team at +Depth Logistics now to make sure your shipments are comprehensively covered.
All for now,

The Death of Television

When my children have the choice to either watch TV or +YouTube for entertainment guess which one they choose? It's YouTube.

My daughter, nearly 12, doesn't use Google to search online for most things...she first tries YouTube for what she is looking for.

My friends report the same thing about their kids who apparently disappear into their room for hours watching YouTube on their tablets and smartphones.

The rise and rise of YouTube cannot be underestimated. Did you know it is now the 2nd biggest search engine in the world? Sure, it is still owned by Google but this says a lot about the way future consumers want to find entertainment and information and how this will impact business and media consumption in the future.

In homes now with internet enabled TV's, like mine, YouTube is what my kids want to watch ahead of free to air programming.

Why? The bottom line is, they are in control. They get to CHOOSE what they want to watch and even get the opportunity to skip advertising after a few seconds. They also have the freedom to CHOOSE which device they watch it on and when. How does television compete with that? It can't!

Have you set up your YouTube channel for your business yet?

All for now,

+Brad Skelton  

Monday, 22 September 2014

Office Evolution

Here's why virtual offices and offshore teams are now possible.

What about collaboration? Google Hangouts make that possible with team members in multiple locations around the world. 
All for now,

Sunday, 3 August 2014

New economy rule: You are only as good as your last job

In a commoditised, internet enabled, global economy where competition abounds, loyalty is evaporating fast and brands matter less.

The consumers mindset has changed as they know the power in any transaction rests primarily with them, the buyer, and no longer the seller. Via a smartphone it is easier than ever before for them to go somewhere else, price check and short list another supplier to ultimately satisfy their needs.

This reality is causing business loyalty to fast become "old school" and buyers are typically unforgiving because now they can afford to be. Therefore the value a modern buyer attaches to a long business relationship with years of good service they may have received is diminishing.

The test now is their last experience with buying from your company so you better make it good for them. If you don't your buyer will not only be gone but worse still their experience in dealing with you can end up in online reviews and damage your business reputation further.

That it is why these days, you are only as good as your last job.

All for now,

+Brad Skelton