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Showing posts with label Freight Forwarding. Show all posts
Showing posts with label Freight Forwarding. Show all posts

Thursday 14 November 2013

Depth Logistics is a finalist for Freight Forwarder of the Year in the Australian Shipping and Maritime Awards

I am very proud to advise with less than a year of operations +Depth Logistics is receiving recognition from it's industry peers.

We have been told this week that the company is a finalist in not one, but two categories of the 2013 Australian Shipping and Maritime Awards!

Depth Logistics stands to win the "Freight Forwarder of the Year" category and +Jenny Ruffell Smith of our team is in the running to win the "New Generation" award.

The awards ceremony is Thursday the 21st of November in Melbourne and I'll make some Google+ posts to keep you updated as the night unfolds.

Thanks to our great team and everyone else who has supported the company and enabled us to create some innovative new shipping services, powerful logistics and technological resources that makes shipping easier for our clients.

Depth Logistics - The Art of Logistics Management and Technology

Please wish us luck!

All for now,

+Brad Skelton 

Tuesday 15 October 2013

4PL "us too"...and a FREE supply chain health check.

Perhaps imitation really is the sincerest form flattery. 

My team and I launched a 4PL (Fourth party Logistics) service specifically for heavy industry and major projects earlier this year. By leveraging the enormous direct knowledge and experience we have gained in owning and operating in all manner of transport operations from cranes, trucks, freight forwarding companies, customs brokerages, warehouses, storage yards and quarantine facilities we have been able to save clients millions of dollars in some instances.

Since launching this new service we have noticed competitors, large and small, saying "us too" and now advertising they are 4PL providers when indeed most of them are not or perhaps even properly understand the concept or role they need to play.

The essence of being a 4PL provider is that you are 100% neutral. To be truly neutral you must be non-asset based. This means that you do not operate your own warehouses, trucks, planes, cranes or ships. If you do then immediately you have a conflict as you will naturally favor cargo traffic for your own assets ahead delivering the best solution for the client no matter who the provider is. This is one of the keys.

The other key is a good 4PL provider must have it's own in house IT capability and systems to support it's clients logistics and supply chain management.  Off the shelf software packages that most 3PL forwarders run do not have the modules or analytical sophistication to support a 4PL supply chain strategy.

I back my team and I to find efficiency gains and cost reductions in your supply chain whether that be domestically and/or internationally. Therefore between now and the 30th of November this year I am offering a FREE 4PL supply chain health check. There are no fees for our time if we cannot find gains for you.

If you'd like to take advantage of this offer, please email or call me. Ph: +61414362707

All for now,

+Brad Skelton 

Thursday 3 October 2013

I'm proud that this humble blog has been recognised as a key global shipping industry website!


I'd like to thank Logistics Degree for rating my blog as one of the 95 key websites for global shipping & freight. You can click on the badge below to see the full list.


Thanks to my blog readers who by subscribing and following have helped this be achieved.

Now the pressure is on more than ever to keep the entertaining, informative and thought provoking posts coming.

Stay tuned!

+Brad Skelton 

Tuesday 13 November 2012

Monday 23 August 2010

Who you gonna call?

(You are getting this note because you subscribed to The Shipping Blokes Blog by Brad Skelton)

I have noticed a significant shift in the market recently with many large, high volume shippers who have previously had direct deals with shipping lines gravitating back toward freight forwarders.

Shipping lines have been fighting to stay profitable and as a result are frequently changing ships, retrenching staff, dropping port calls or still have some fleet laid up resulting in lack of capacity and short shipments. The reality is that many shipping lines service levels have been faltering. I think I can say without exception every client is fed up with dealing with so called "Customer Service" centres on 1800 numbers.

So who you gonna call? Freight forwarders!

Shrewd shippers are using forwarders to help overcome these things. The forwarders are generally better positioned and resourced in meeting the needs of shippers right now and will offer a broader range of options rather than just one carrier. The range of services is usually broader too and in the volatile freight market we have had for quite a while, the forwarders are more attuned to where the deals are.

Best of all...you don't sit on hold in a phone queue waiting for ages to talk to someone and then being told "Go to www." to do that!

All for now,

Brad Skelton

The Shipping Bloke.

Sunday 8 August 2010

Far East shipping industry recovery is well underway!

(You are getting this note because you subscribed to The Shipping Blokes Blog by Brad Skelton)

I have been travelling the last week or so in the Middle East and Far East visiting clients and shipping lines and some of my agents in these places. Recovery from the global economic downturn, particularly with shipping lines in the Far East, is now well underway with some carriers forecasting things should be back to normal by the end of the year.

An example is Singapore owned, Neptune Orient Lines(NOL). NOL is the fifth largest container carrier in the world. After reporting a US$741m loss last year NOL expects to deliver a US$70m profit for the full year this year. Furthermore all vessels that NOL laid up to ride out the downturn are now back in service and they intend to start acquiring more. Similarly an even more spectacular turnaround is being delivered by Orient Overseas International who posted a US$1.28b profit for the first half compared with a loss for the same period last year of US$232m.

Maersk Lines, the worlds largest container carrier, has forecast they expect to return to profit this year after seven terrible consecutive loss making quarters.

Most carriers I have spoken to are hoping to be able to gradually increase rates later this year by 10-15% as space contracts on their ships again.

I am really getting the sense now that the pulse of global industry is shifting to Asia with more companies focusing on this region and the extraordinary opportunities and growth that exists here. Some are even shifting their head offices from Europe and the US to the Far East. Obtaining finance from banks and doing business in general, is easier than alot of other places in the world and the economies are less credit driven.

For my industry something that punctuates this for me is that there is a challenger to the Baltic Shipping Index coming out of China that is getting more prominent. It is called the China Containerised Freight Index and provides a benchmark index for container freight rates. At the end of June it had risen to 1171 points compared with 763 a year ago.

All in all things are looking very positive again and I think we'll be back to battling for space on ships again very soon....in fact in a few tradelanes we already are.

All for now,

Brad Skelton

The Shipping Bloke

Thursday 22 April 2010

Volatile freight rates as shipping recovers from the GFC.

(You are getting this note because you subscribed to The Shipping Blokes Blog by Brad Skelton)

HSBC, the worlds largest bank, hosted a shipping conference on the 29th of March and I thought I'd share some of the information and ideas raised there by ship operators, ship yards, ship brokers and financiers that might be pertinent to followers of this blog. Freight Forwarders, like yours truly, seemed to be absent. The source of this information is HSBC's Shipping Day report.

Overall there was consensus that a slow recovery is underway however many operators are still delivering substantial losses and freight rates, particularly in the container sector, are likely to be very volatile in some trade lanes. I have personally seen this volatility and you have to be right on your game!

The volatility is being caused by carriers who have been hiking rates in order to try and get back into profitability and fluctuations in shipping capacity. Rate hikes the past 6 to 8 months has been due to carriers cutting their capacity as they have laid up vessels to ride out the downturn. The rules of "supply and demand" have kicked in.

Capacity is now growing again though. Some carriers have started reactivating some of the ships they have laid up while at the same time there are new container ships being delivered from the ship yards that were ordered years ago(pre GFC) which are increasing capacity. HSBC report that most of these vessels are destined for Europe/Asia tradelanes. Rates have already dropped by about 10% as a result. Good news for shippers and freight forwarders. Overall it is concerning that there is still massive over-capacity in shipping globally.

We are also seeing the RoRo carriers contemplating bringing more vessels out of "lay up" so I suggest we will see similar volatility in freight rates in this sector soon which is likely to continue until demand and capacity stabilises.

Recovery in the bulker and tanker trades seems be happening faster and in fact the ship yards reported a preference to work in these sectors. The ship yards received almost no orders in 2009 and suffered from substantial deferments of orders as well.

So, all in all, still interesting times for shipping but I am heartened that recovery seems to be slowly underway even if there are still some rough seas ahead for a while.

All for now,

Brad Skelton

The Shipping Bloke.

Monday 30 November 2009

A public "Thank you" to my team.

(You are getting this note because you subscribed to my blog-The Shipping Bloke's Blog)

Last Thursday night I attended the equivalent of the Academy Awards for the shipping industry in Australia. The Lloyds List Australian Shipping and Transport awards. The aim of the awards is to recognise the achievements of the industry's finest practitioners.

Thanks to the innovative thinking, safe practices and hard work of my team, Skelton Sherborne, was nominated as finalists in two of the fourteen categories. Namley; Freight Forwarder of the Year and the Safe Transport category.

I am very proud we made the final as the competition is fierce and stacked with huge multi-national players and public companies.

While sadly we didn't win either category we did get runner up in the Freight Forwarder of the Year which we are still very pleased about.

So, to my team. Thank you! Your commitment to our customers, the company and I during what has been a challenging year in shipping has been and remains inspiring to me.

We'll hopefully bring it home next year!

All for now,
Brad Skelton
The Shipping Bloke

Thursday 23 July 2009

Freight rates are on the up.

(You are getting this note because you subscribed to Brad Skelton's Blog-The Shipping Bloke)

In a previous blog I explained that I didn't believe that the shipping lines low freight rates combined with decreased cargo volumes in many trade lanes were sustainable.

I have been watching with interest the publicly listed shipping lines report their quarterly results to the stock market and it's giving an insight into just how severely some of them have been affected. Some have suffered spectacular record losses and others falls in profit of 80% or more as a result of the downturn. Rates and cargo volumes have been down to such an extent that it has threatened the viability of many carriers. Financial defaults are growing. Last month the "Gem of Madras" was arrested in the USA as her owners had fallen behind in their loan repayments to the Nordea Bank.

"Rate restoration, GRI(general rate increase) and peak season/fuel surcharges" are the language the carriers are using again. The container operators have started lifting rates from between US$100 to US$300 per TEU(twenty foot equivalent unit) as of the 1 July in various trade lanes.

The rules of supply and demand are being leveraged. Higher demand has been created as numerous ships have been taken out of service and are currently idle. The vessels that have remained operating are starting to achieve higher utilisations and thus higher rates can be asked by the lines. Here is a link to a BBC story on ships currently rafted up in the UK.

I think the big question is whether or not there is a second or even third wave of the GFC coming due to decreases in consumption from growing unemployment and continued pressure on credit markets and on top of that, government stimulus actions being wound down.

One thing is for certain. Freight rates are starting to head north again...as they must... if we are going to be left with decent shipping services around the world.