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Wednesday, October 1, 2014

The Death of Television

When my children have the choice to either watch TV or +YouTube for entertainment guess which one they choose? It's YouTube.

My daughter, nearly 12, doesn't use Google to search online for most things...she first tries YouTube for what she is looking for.

My friends report the same thing about their kids who apparently disappear into their room for hours watching YouTube on their tablets and smartphones.

The rise and rise of YouTube cannot be underestimated. Did you know it is now the 2nd biggest search engine in the world? Sure, it is still owned by Google but this says a lot about the way future consumers want to find entertainment and information and how this will impact business and media consumption in the future.

In homes now with internet enabled TV's, like mine, YouTube is what my kids want to watch ahead of free to air programming.

Why? The bottom line is, they are in control. They get to CHOOSE what they want to watch and even get the opportunity to skip advertising after a few seconds. They also have the freedom to CHOOSE which device they watch it on and when. How does television compete with that? It can't!

Have you set up your YouTube channel for your business yet?

All for now,

+Brad Skelton  

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