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Friday, October 10, 2014

Tech like smartwatches will drive increased need for speed in supply chains

Instant gratification is not just a wish it's a hardwired expectation of the Millennials that are gradually moving into influential positions in commerce. So what will be their future demands on shipping and logistics providers regardless of the mode of transport? Road, rail, air or sea?

Smartphones, and more recently smartwatches, are already changing the way business is done radically as they enable users to immediately order the goods and services they need. Lets take this one step further though and consider intuitive, automated ordering particularly via smartwatches? As it is wearable devices can track your heart rate, steps taken in a day and your sleeping patterns so it stands to reason they will eventually be able to do far more than this and anticipate what goods the wearer needs and then locate them for an immediate rapid response delivery by the local logistics provider.


So while this technology will have less of an impact on large shipments of whole containers and the like, if Depth Logistics had a courier division delivering small parcels and satchels our team would be working on a rapid response delivery system to cater for this inevitable supply chain need.
As consumers can already easily check prices, from the very same devices, sellers are being forced to organically aligning pricing to stay competitive. Therefore in my opinion the competitive battleground will inevitably switch to the speed of service or delivery as the deal clincher.
Exciting times ahead!
All for now,

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