Friday, 10 October 2014

Tech like smartwatches will drive increased need for speed in supply chains

Instant gratification is not just a wish it's a hardwired expectation of the Millennials that are gradually moving into influential positions in commerce. So what will be their future demands on shipping and logistics providers regardless of the mode of transport? Road, rail, air or sea?

Smartphones, and more recently smartwatches, are already changing the way business is done radically as they enable users to immediately order the goods and services they need. Lets take this one step further though and consider intuitive, automated ordering particularly via smartwatches? As it is wearable devices can track your heart rate, steps taken in a day and your sleeping patterns so it stands to reason they will eventually be able to do far more than this and anticipate what goods the wearer needs and then locate them for an immediate rapid response delivery by the local logistics provider.


So while this technology will have less of an impact on large shipments of whole containers and the like, if Depth Logistics had a courier division delivering small parcels and satchels our team would be working on a rapid response delivery system to cater for this inevitable supply chain need.
As consumers can already easily check prices, from the very same devices, sellers are being forced to organically aligning pricing to stay competitive. Therefore in my opinion the competitive battleground will inevitably switch to the speed of service or delivery as the deal clincher.
Exciting times ahead!
All for now,

Wednesday, 1 October 2014

Incredible footage of two container ships colliding in the Suez Canal 2 days ago!

If you ever think marine insurance these days is unnecessary then watch this

Two days ago the "Colombo Express" and "Maersk Tanjong" collided in the Suez Canal causing the loss of eight containers and serious delays in the southbound convoy through the canal.



As yet no cause has been reported and it is believed nobody was hurt. Only one container has been recovered so far.
Accidents do happen so contact my team at +Depth Logistics now to make sure your shipments are comprehensively covered.
All for now,

The Death of Television

When my children have the choice to either watch TV or +YouTube for entertainment guess which one they choose? It's YouTube.

My daughter, nearly 12, doesn't use Google to search online for most things...she first tries YouTube for what she is looking for.

My friends report the same thing about their kids who apparently disappear into their room for hours watching YouTube on their tablets and smartphones.

The rise and rise of YouTube cannot be underestimated. Did you know it is now the 2nd biggest search engine in the world? Sure, it is still owned by Google but this says a lot about the way future consumers want to find entertainment and information and how this will impact business and media consumption in the future.

In homes now with internet enabled TV's, like mine, YouTube is what my kids want to watch ahead of free to air programming.

Why? The bottom line is, they are in control. They get to CHOOSE what they want to watch and even get the opportunity to skip advertising after a few seconds. They also have the freedom to CHOOSE which device they watch it on and when. How does television compete with that? It can't!

Have you set up your YouTube channel for your business yet?

All for now,

+Brad Skelton