bradskelton.com theshippingbloke.com

Tuesday, October 15, 2013

4PL "us too"...and a FREE supply chain health check.

Perhaps imitation really is the sincerest form flattery. 

My team and I launched a 4PL (Fourth party Logistics) service specifically for heavy industry and major projects earlier this year. By leveraging the enormous direct knowledge and experience we have gained in owning and operating in all manner of transport operations from cranes, trucks, freight forwarding companies, customs brokerages, warehouses, storage yards and quarantine facilities we have been able to save clients millions of dollars in some instances.

Since launching this new service we have noticed competitors, large and small, saying "us too" and now advertising they are 4PL providers when indeed most of them are not or perhaps even properly understand the concept or role they need to play.

The essence of being a 4PL provider is that you are 100% neutral. To be truly neutral you must be non-asset based. This means that you do not operate your own warehouses, trucks, planes, cranes or ships. If you do then immediately you have a conflict as you will naturally favor cargo traffic for your own assets ahead delivering the best solution for the client no matter who the provider is. This is one of the keys.

The other key is a good 4PL provider must have it's own in house IT capability and systems to support it's clients logistics and supply chain management.  Off the shelf software packages that most 3PL forwarders run do not have the modules or analytical sophistication to support a 4PL supply chain strategy.

I back my team and I to find efficiency gains and cost reductions in your supply chain whether that be domestically and/or internationally. Therefore between now and the 30th of November this year I am offering a FREE 4PL supply chain health check. There are no fees for our time if we cannot find gains for you.

If you'd like to take advantage of this offer, please email or call me. Ph: +61414362707

All for now,

+Brad Skelton 

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